Portfolio

Fishtown Seafood

Marketing Coordinator

Philly seafood market specializing in responsibly sourced fish that serves chefs, restaurants, and local food enthusiasts 


I led the brand’s creative and marketing efforts across digital and physical channels. I developed and executed advertising campaigns, created content for social media, and provided creative direction for a brand refresh.

a blue tote bag with a hat on it
a blue bag with a hat in it
fishtown hat on a chain link fence
a close up of scallops with an orange in the middle
a plate of eggs with caviar and a glass of wine
a close up of a bunch of oysters

• Expanded upon Fishtown Seafood’s existing brand identity by developing a new visual direction inspired by the character and nostalgia of traditional neighborhood fish markets.


• Introduced hand-painted signage and vintage visual elements to create a more approachable, authentic, and family-owned feel.


• Balanced established brand guidelines with new creative concepts to create marketing that felt both recognizable and fresh.

a person is putting lobster on a hot dog
a lobster sandwich in a box with lemon wedges

Rabbit Hole Productions

Graphic Designer

Emerging indie production company based in Charlotte, NC. Focused on producing and distributing short films and feature-length projects. Led by Ashlyn Uribe.


I worked closely with Ashlyn Uribe to establish and develop the company’s visual identity across digital, print, merchandise, and in-person experiences. I built a cohesive branding system from the ground up while creating a range of marketing and promotional materials.

a hand holding a piece of fruit with the words rabbithole productions
a girl is holding a piece of gum in her hand
rabbithole productions logo
a silhouette of a bunny on a pink fabric
rabbittle productions logo on a beige background

The visual identity for Rabbit Hole Productions was developed around the concept of storytelling through a divine feminine lens, paired with the exploration and discovery inherent to filmmaking. The “rabbit hole” became the central visual metaphor, representing curiosity, imagination, and the journey into different perspectives.


The rabbit icon was designed as the brand’s primary symbol, creating a recognizable and adaptable identity that could translate seamlessly across digital platforms, print materials, merchandise, and film-related applications.


The color palette of dusty pink, rigid blue, and a warm off-white was intentionally selected to create a visual language that feels timeless, feminine, and purposeful without becoming overly delicate. Together, the colors balance softness with a sense of depth and maturity, allowing the identity to feel both distinctive and versatile within the film industry.

Sentimentally Ill

Creative Director

An ongoing Philly-based poetry project, created by Veronica DiMeo and Juliette Ryan, producing physical zines, merchandise, and poetry readings.


I developed and led the visual language for multiple volumes of the zine and their accompanying release events. I worked across print, social media, and physical events to create a cohesive visual world that extended beyond the pages of the zine.

sentimentally iii - hall pass
a group of people standing in a room with string lights
three people standing in front of a projection screen
a group of people in a room watching a movie on a screen
two women standing in front of a table with pink and blue decorations

• Designed the covers and editorial layouts, translating the project’s voice into a cohesive visual system.

Developed physical promotional materials, including custom matchbook designs and flyers hung around Philadelphia. 


• Created a custom background video to play behind poets during live readings, incorporating the logo with accompanying sourced videos found online. The video was meant to show passion found in the corners of the internet.


• Developed and executed social media campaigns to promote zine releases, readings, and project updates.